Performance Marketer
&
Product Designer
Social Media Specialist helping brands grow through data-driven strategies and creative storytelling. Expert in Funnel Building, Audience Segmentation, and ROI Optimization.
Based in Uttar Pradesh, India
More About Me.
I’m a digital marketer who enjoys working at the intersection of performance, creativity, and strategy.
Over the past few years, I’ve worked with brands across India and Australia, managing Meta Ads campaigns focused on awareness, engagement, lead generation, sales, and app installs. I’ve been deeply involved in the entire marketing funnel—from audience research and creative ideation to campaign optimization, reporting, and conversion rate improvement.
What sets me apart is my ability to look beyond ads. I actively collaborate on product page optimization, UI/UX improvements, and content strategy to ensure traffic converts—not just clicks.
I believe strong marketing comes from combining data, creativity, and customer understanding, and that’s exactly how I approach every project.
Work Experience
Freelancer | Product Designer
Freelancer | Remote
Freelance product design (UX/UI) for e-commerce and fintech-style experiences, focusing on usability improvements, landing page flows, and conversion-ready UI. Worked on: • Aetlier Clinic (https://www.aetlier.com/) • INZAPP FinTech Micro-E-Learning & Expert Marketplace (https://www.inzapp.com/)
Meta Ads Expert | Social Media Specialist
UV-Soft Solution | India & Australia
Planning and executing Meta Ads for brand awareness, leads, and sales. Managing full-funnel strategies, CRO, and cross-functional team collaboration.
Performance Marketing Executive
Groupick Getzie Technology | Mumbai, India
Managed large-scale Meta Ads, optimized UI/UX for conversion, and executed social media calendars. Generated regular performance reports.
Community Manager Intern
Nblik | Remote
Managed online/offline communities and analyzed performance metrics to enhance user experience.
Core Competencies
🏆 Awards & Research
• Presented research paper at National Conference (STEP-HBTI).
• Research published in Bloomberg Journal.
Where I Spent 10-11 Lakh INR & Delivered 7-8x ROI
Invested 10-11 Lakh INR across Meta (approx 7-8 Lakh) and Google (approx 4-5 Lakh) for mostly sales-focused e-commerce brands. Generated 7-8x ROI with CAC around 80-90 while keeping CTR/CPM optimized through continuous creative and funnel testing.
Certifications
Product Management
Product Management certificate from Turnip: https://turnip.co.in/Certificates/jSfu5
Fundamentals of Digital Marketing
Certified from Google Digital Garage
Product Management
Certificate from Udemy
Research Paper Presentation
Certified in presenting a research paper in Hospital Management System
Salesforce Administrator
Certified Salesforce Administrator from Salesforce
FDP Workshop Volunteering
Successfully volunteered FDP workshop in HBTU
Featured
Projects
Groupick – E-commerce App Growth & Marketing
I worked on the Groupick e-commerce application, where I contributed to scaling the platform and improving its overall performance. The app achieved approxim...
Boogoo – Ads Management & Conversion Optimization
In the Boogoo e-commerce project, I handled end-to-end performance marketing and conversion optimization. I managed and optimized Meta Ads and Google Ads cam...
Aetlier – Product Designer (Website Design & Integration)
At Aetlier, I worked as a Product Designer, where I was responsible for designing and implementing the website with a strong focus on user experience and con...
INZAPP – Product Designer (UI/UX & Development Integration)
For INZAPP, I worked as a Product Designer, focusing on building a modern and scalable digital experience. I designed the website structure, user interface, ...
LET'S WORK
TOGETHER
Expertise in: Facebook Ads Manager, Google Ads, GA4, Shopify, Figma, Canva